We are our greatest critics. Self-criticism, we believe, keeps us humble and on our toes. We hold ourselves to very high standards and do our best to achieve them. With PoojaMeraki, those standards extend to every aspect of the brand. From the very beginning, our goal has been to create elevated essentials that are equal parts beautiful and versatile. We aim to manufacture the clothes in small batches and construct them with premium quality fabrics, employing fair labor, all while trying to minimize our impact on the environment. It is a tall order but one that is central to our core values.
Every year, the average American discards about 65 pounds of clothing, which is the equivalent of about 190 t-shirts. All together, that amounts to 14.3 million tons of textile waste per year in America alone. This waste has a significant impact on the environment. The discarded textiles and clothes in landfills release methane, a greenhouse gas, impacting global warming. The dyes and chemicals in the fabrics can leach and poison the soil. Not to mention the space the textiles take up in the landfills; about 126 million cubic yards, which is enough to fill up 21,000 football fields.
We wanted to figure out a way to create stylish clothes that are practical, comfortable and longer lasting. We wanted to find a way to use sustainable fabrics with lower environmental impact, whenever possible. Versatility and quality construction leads to less waste. You have less of a reason to buy a great black t-shirt if your favorite one of two years can be worn while going to work and out with your friends. This leads to a net positive impact on the environment, not to mention, reduction in clothing cost and less use of your precious closet space.
We are just getting started. For Spring, we are introducing more sustainable fabrics, such as Tencel, a botanic fiber derived from bamboo as well as a bamboo jersey. Bamboo based fabrics require no pesticides, little irrigation, are biodegradable, and drape beautifully on the body. Most importantly, they are machine washable, making them very low maintenance. And starting with this upcoming collection, set to launch in mid-May, we will make all our clothes completely in America where labor standards are higher and the quality of production is superior.
Doing things right is a lot more important to us then doing it profitably. We'd rather make a positive impact on society and our environment then make money doing the opposite.
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I almost wrote this inaugural post during the start of the new year, four months ago, when I initially set my New Year's resolution. But I knew that revealing any resolution without actually practicing it was like making a promise that I was not confident I could keep. This year, I wanted to make a conscious effort to be mindful - of how I respond under stress, of having my actions match my words, of being honest with myself.